Wednesday, February 10, 2010
Module 3
The reading on Planned Change is very nice and interesting. What hit me the most is the target audience. The target Audience 1.) innovators (individuals who are usually first to try new ideas), 2.) key persons (people who can influence the organizations or sectors the most), 3.) potential adopters (who can accept new ideas , but needs information and persuasion and 4.) everyone who may be affected by the planned change. The bigger the organization is, I think the harder the acceptance for planned change is. I have seen so many different personalities and characters in my organization that the above target audience needs to have one more sub-category in it --- 5.) the un-changebles! These are the people that refuses to change, are stick in the mud and refuses to follows to policies and marches to the beat of their own drums. I think every organization have these type of people. haha!
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"The un-changebles" - if we analyze the communication network of an organization we hope that these "un-changebles" are also not gatekeepers or influencers.
ReplyDeleteJerry mentioned the need for communication- I would hope that a very large organization would have a decent communication system in place. Hopefully that would offset some of the issues of change (and the un-changeables). Those who are likely to adopt change early-on are usually also the most enthusiastic about it, and can help persuade others. They can usually bring in potential adopters fairly quickly, and key persons usually play a large part in adopting change, too. I've seen people adopt change, not because they like it, but because they were told to do it. However, this works better if everyone else is adopting the change--peer influence really is strong!
ReplyDeleteHow might planned change work in your model context? What changes would you anticipate working/not working, and why?
jerry - yes that is the real concern, because change can occur faster and more effective if the gatekeeper is the one initiating or supporting change. But usually these gatekeepers are from the older generation, which usually are too set in their ways to change
ReplyDeleteLeigh - yes peer influence is very strong. Communication is also a big problem with large institutions where one department alone can have more than 100+ employees. Each department can have their own communication problem, what more the entire organization.