My organization is a very BIG bureaucratic institution. It has many layers of "gate keepers" and a number of opinion leaders. A big aspect of my model will be how to convince the "powers that be" that the change will be an innovation -- something new and that it will be a BETTER system or practice than the previous one. Communication will also be key----the Institution concerned has many modes of communication available where information can be disseminated. All employees, except for jobs involving manual labor have email and lotus accounts, where information about institution events etc are being sent. Broadcasting events thru the external speakers are also used for special announcements, while all elevators have space for bulletin boards.
2. Innovation - Decision Process.
Information and knowledge about the projected change and process should be well introduced to the program adopters, - KNOWLEDGE step the most important part of the process for the adopters to be aware what will be going on. Awareness is key for the program
Persuading people will be done thru deeper knowledge of the gap that is needed to be tied up.
Decision-Implementation-Confirmation are the other steps to diffusion. The first two steps for me are the keys and first step for change. The other steps that follow will decide if the program that has been introduced will be continued or not.
Hi Reynaldo,
ReplyDeleteI completely understand your comment about various layers of "gatekeepers," because though my context is a service provided by one department of the SU Library System, there are so many hands in the decision making pot you wonder how anything gets done half the time. While we at the learning commons are encouraged to try out new services, we find ourselves having to stand alone as far as advertising and implementation goes. Not only do we have to persuade the students to use the service, but we have to persuade other staff members to encourage the students they encounter to use the service. So the real question is, just who is the main opinion leader in my and your organizations, and how do we get them to be our friends. :) No seriously, I also agree when you wrote that awareness is key because if the adopters don't know what's going on, how will anyone else?