Module 1

What struck me the most about the reading in Module 1-Chapter 1 are the examples of paradigms in terms of client and end-user. The examples of Brasilia, Brazil and how the watch makers of switzerland lost their market share to the japanese and americans in just 10 years reminded me so much of the Philippines and how urban planning in Philippine cities started out so well, but due to the paradigm "shifts" in technology and the people -- how the urban planners missed and were not able to sort of "predict human behavior have caused the filipino people so much. Urban blight and good intentions have been undone.

This just shows how important it is to research and KNOW our clients and end-users before starting out on any project.